“The time has come for real action on climate change and it’s too late for reductionist ideas that do not scale to have an impact.
We need solutions for the masses that are scalable and viable both for consumers and manufacturers, to provide real self-sustaining change. It is up to companies to provide those solutions. 90% of our impact on the environment comes not from what we consume, but from the way in which we consume it (Scope 3 emissions).
In order to stand any chance of reversing the tide therefore, we need to rethink not just what we buy, but the way we buy it and if companies can make it easier, convenient and viable for consumers to change their habits on a mass scale, then we still have a real chance to make a big impact to the planet in a relatively short period of time. We need to think outside the box however. We need to change industries, not just individuals.”