MSQ was one of the first global marketing groups to become carbon negative

MSQ is a leading tech and data-led marketing group, helping brands earn emotional capital to attract, convert, retain and grow valuable customers. We’re one of the world’s fastest growing marketing groups, offering flexibility, choice and transparency to clients. Our clients range from big global businesses like Unilever, Stellantis, Vodafone, Mondelez, BP and Elanco, to local favourites such as Fortnum & Mason, Buzz Bingo, Chiltern Railways, Translink and the Royal Mail.

MSQ’s incorporates 9 agencies, 12 global offices and over 800 people right across the communications mix, each one of them a leader in their respective field. These agencies are Freemavens (research & insights), Holmes & Marchant (branding & design), MBAstack (customer acquisition and engagement), MMT Digital (Web & Digital Product Development), Smarts (PR and content), Stein IAS (B2B marketing), The Gate (creative and media), Walk-In Media (full-service media) and twentysix (full-service digital). Clients can work with an MSQ agency on an individual basis, or with a joined-up team designed specifically around their needs.

In 2020 MSQ became one of the first marketing groups in the world to be Carbon Negative. That means, across all 12 international offices, we offset more CO2 than we generate.

Then, in 2021, we announced further plans to significantly reduce our footprint between now and 2024, with an overall target to reduce emissions per head by more than 50%, relative to 2019 (pre-COVID) levels.

To achieve this goal, we have established a global MSQ Sustainability Council, led by a dedicated Chief Sustainability Officer. All staff on the Council – at least one employee from every MSQ office – have attended an intensive BIMA Sustainability Programme and our CSO is the co-Chair of BIMA’s Sustainability Council, allowing us to share our learnings with other agencies and remain at the forefront of all industry innovations.

"For MSQ, becoming carbon negative was always just the first step. It's crucial that companies that are able to, go further in order to support others that may find it more difficult to achieve this. Our aggressive carbon reduction strategy is crucial in helping to shift the UK towards their Net Zero goal. Coaching and training other SMEs is a key part of that strategy.

But we can go even further. In addition to this work, planting one million trees is a critical and important statement that we need to come together to help repair the damage that we've done to our environments. Whilst there are huge carbon benefits from these million trees, our pledge is that this is in addition to the offsetting carried out to achieve our carbon negative position."

James Cannings, Chief Sustainability Officer

Trees Pledged So Far