Ethique

Ethique Limited

The world's most sustainable cosmetics company.

We're Ethique.

A regenerative beauty brand doing good for our home planet.

Our mission is to leave the world a better place than we found it. How? Through regenerative, ethical business practises with a high impact whilst creating incredible products with a small footprint - giving far more back to our planet than we ever take.

"I have always believed business is the solution to many of the problems we face, if only we apply ethical, fair business practises to our organisations, and produce products that consider people and planet at every step. A BCorp almost since inception, we've saved over 13 million plastic bottles from being made and disposed of, and we have a goal now of half a billion by 2030. We work directly with producers around the world to ensure we pay them a fair price for their product (usually 9-18x market rate), and that they are sourced sustainably.

But this isn't enough.

We call ourselves regenerative, because we don't want to be just sustainable - which just means maintaining the status quo. We want to give more back than we have ever taken, so planting a million trees by 2024 is one of many initiatives to do this. I am very proud to take this pledge!"

Brianne West, Founder & CEO

Trees planted so far

+10m

Trees pledged so far

+51m

Seriously considering it?

Imagine how it would feel to have planted 1 million trees, being part of this number, knowing you’re going way beyond your carbon footprint to help reverse climate change.